Intelligent Startup Consulting

WordPress uses cookies, or tiny pieces of information stored on your computer, to verify who you are. There are cookies for logged in users and for commenters.

* Users Cookie

Users are those people who have registered an account with the WordPress site.

On login, WordPress uses the wordpress_[hash] cookie to store your authentication details. Its use is limited to the Administration Screen area, /wp-admin/

After login, WordPress sets the wordpress_logged_in_[hash] cookie, which indicates when you’re logged in, and who you are, for most interface use.

WordPress also sets a few wp-settings-{time}-[UID] cookies. The number on the end is your individual user ID from the users database table. This is used to customize your view of admin interface, and possibly also the main site interface.

The cookies length can be adjusted with the ‘auth_cookie_expiration’ hook (An example can be found at what’s the easiest way to stop wp from ever logging me out).

* Non-Version-Specific Data
The actual cookies contain hashed data, so you don’t have to worry about someone gleaning your username and password by reading the cookie data. A hash is the result of a specific mathematical formula applied to some input data (in this case your user name and password, respectively). It’s quite hard to reverse a hash (bordering on practical infeasibility with today’s computers). This means it is very difficult to take a hash and “unhash” it to find the original input data.

WordPress uses the two cookies to bypass the password entry portion of wp-login.php. If WordPress recognizes that you have valid, non-expired cookies, you go directly to the WordPress Administration Screen. If you don’t have the cookies, or they’re expired, or in some other way invalid (like you edited them manually for some reason), WordPress will require you to log in again, in order to obtain new cookies.

* Commenters Cookie
When visitors comment on your blog, they too get cookies stored on their computer. This is purely a convenience, so that the visitor won’t need to re-type all their information again when they want to leave another comment. Three cookies are set for commenters:

comment_author_{HASH}
comment_author_email_{HASH}
comment_author_url_{HASH}

The commenter cookies are set to expire a little under one year from the time they’re set.

Google Analytics is a simple, easy-to-use tool that helps website owners measure how users interact with website content. As a user navigates between web pages, Google Analytics provides website owners JavaScript tags (libraries) to record information about the page a user has seen, for example the URL of the page. The Google Analytics JavaScript libraries use HTTP Cookies to “remember” what a user has done on previous pages / interactions with the website.

gtag.js and analytics.js set the following cookies:

Cookie Name – Expiration Time – Description
_ga – 2 years – Used to distinguish users.
_gid – 24 hours – Used to distinguish users.
_gat – 1 minute – Used to throttle request rate. If Google Analytics is deployed via Google Tag Manager, this cookie will be named _dc_gtm_.
AMP_TOKEN – 30 seconds to 1 year – Contains a token that can be used to retrieve a Client ID from AMP Client ID service. Other possible values indicate opt-out, inflight request or an error retrieving a Client ID from AMP Client ID service.
_gac_ – 90 days – Contains campaign related information for the user. If you have linked your Google Analytics and Google Ads accounts, Google Ads website conversion tags will read this cookie unless you opt-out.